At just 21 years old, Avi Patel is already leaving an unmistakable mark on the music and tech industries. As the Founder & CEO of Nitrility, Avi has built what many are calling the future of sync licensing—an end-to-end marketplace that’s changing the way music is discovered, licensed, and used in media around the world.
Nitrility is more than just a platform—it’s a seismic shift for creators, brands, and rightsholders. With a staggering catalog of over 200 million tracks and partnerships with 80,000+ artists, labels, and publishers, Nitrility brings unprecedented scale, simplicity, and transparency to the world of sync licensing. Whether you're scoring the next viral YouTube series, landing a song for a blockbuster trailer, or soundtracking a video game, Nitrility makes the process frictionless, rights-protected, and crystal-clear from start to finish.
“We’re building the infrastructure for creative freedom,” Avi explains. “Music licensing has always been fragmented and slow. We built Nitrility to empower both the creators who need music—and the musicians and rightsholders who deserve to get paid fairly and quickly.”
Before launching Nitrility, Avi was already an experienced founder. By the age of 18, he had built and exited his first startup—a rare achievement for any entrepreneur, let alone someone just out of high school. Growing up in Somerset, New Jersey, Avi’s competitive drive was evident early, not only in tech but also in the arenas of chess and tennis. He’s a 2400-rated chess player a ranking typically reserved for international masters, and was once a top tennis competitor in his state.
Though he started college at the University of Illinois Urbana-Champaign (UIUC), Avi ultimately chose the founder’s path, dropping out to pursue his ventures full time. That decision is paying off. Today, Nitrility manages over a billion dollars in licensed music assets, and the platform is trusted by many of the industry’s leading players.
Avi’s influence in the broader tech community is growing as well. He’s a member of the Forbes Technology Council, regularly sharing insights on the intersection of music, media, and software innovation. He splits his time between New York City, Los Angeles, and San Francisco, constantly building relationships across the entertainment, startup, and investment worlds.
What sets Avi apart isn’t just his age or achievements—it’s his vision. He sees a world where creators don’t have to worry about legal headaches when adding music to their work. He sees rightsholders—many of whom have historically been cut out of major licensing deals—finally getting paid what they deserve. And with Nitrility, that vision is quickly becoming reality.
For creators and brands looking to elevate their content—and for rightsholders ready to unlock new revenue streams—Avi Patel and Nitrility are leading the way.
And if Avi’s track record is any indication, this is only the beginning.
