Cayden Ginting, a student at Columbia University, is quickly emerging as one of the young voices shaping the next wave of digital media. While most students are balancing coursework with part-time jobs, Ginting has taken a different route — turning digital content creation into his full-time profession.

Ginting is best known for his work with Sidequesting, a creator-driven initiative focused on interactive storytelling, online communities, and brand collaborations. His involvement with Tally and Fetch Management has helped him build a growing presence across multiple platforms, including Instagram.

Industry observers say Ginting represents a new generation of creators who combine academic experience with strategic brand partnerships. By treating content creation as a business rather than a hobby, he’s managed to position himself at the intersection of creativity, technology, and entrepreneurship.

“I’ve always believed digital spaces can be more than entertainment,” Ginting told the New York Post. “For me, it’s about building sustainable communities where creators and audiences grow together.”

Ginting’s work highlights the increasing professionalization of the creator economy — a space that continues to attract students and young professionals seeking alternative career paths.