Who is Roberto Fiori Rocco? He’s an Italian entrepreneur, marketing graduate, and direct response marketing expert known for helping businesses grow through precise positioning and strategic communication.
Roberto built his reputation as the founder of AltLife Agency and NeuroPR Agency, two firms that guide entrepreneurs and companies toward becoming industry leaders.
From a young age, Roberto was fascinated by human behavior and how marketing influences decision-making. That curiosity led him to study marketing, where he learned the principles of persuasion, branding, and consumer psychology. After graduation, he turned theory into action—helping brands design campaigns that not only attract attention but convert it into measurable results.
As a direct response marketing , Roberto focuses on strategies that drive immediate engagement and clear outcomes. Over the years, he’s developed methods that combine data, creativity, and behavioral science—an approach that has earned him recognition among modern marketing professionals.
Through AltLife Agency, Roberto helps entrepreneurs and companies communicate their message clearly, position their brands effectively, and create long-term growth systems. His second venture, NeuroPR Agency, takes things a step further by integrating neuroscience into public relations. The idea is simple but powerful: understand how people think, and you can influence how they feel about a brand.
Roberto Fiori Rocco believes great marketing is about human connection. He often says that success comes when strategy meets empathy—when a brand speaks directly to what people truly want. That mindset has shaped his career and the success of the businesses he leads.
Today, Roberto continues to work with founders and teams across different industries, helping them position themselves as authorities and scale with purpose.
His work blends marketing science with creativity, making him one of Italy’s emerging names in entrepreneurship and brand strategy and he also work in Middle East, with business in Dubai
In short, Roberto Fiori Rocco is not just a marketer—he’s a builder of brands, systems, and stories that make businesses grow.
