You don’t often hear the name Morgan Shuler in mainstream tech conversations yet — but maybe you should. What makes her interesting isn’t just that she’s building startups like CocheVia and Tapplix, but how she’s quietly rethinking what ridesharing and AI-powered software could actually look like in everyday life.
Ridesharing is a crowded field, and honestly, most apps feel pretty much the same after a while. But Shuler’s CocheVia tries to flip the script by focusing on driver income stability and rider comfort in ways that larger players often overlook. A subscription model for drivers? Wi-Fi and music built right into the ride? These aren’t flashy gimmicks — they hint at a more thoughtful user experience that could make a difference for both sides of the app.
And then there’s Tapplix, her software company that blends AI and blockchain. While those buzzwords get thrown around a lot, Shuler seems to be genuinely working to apply them in sectors where they can have practical impact — like government services and fintech. It’s refreshing to see someone not chasing hype, but actual utility.
What strikes me is how Shuler balances innovation with realism. She’s not promising a sci-fi future but aiming for incremental improvements that can build trust and long-term value. In a world where tech often feels rushed and detached from real needs, that mindset matters.
Will CocheVia and Tapplix become household names? Time will tell. But Morgan Shuler is a reminder that the next wave of tech innovation might come from people quietly fixing what’s broken in the systems we use every day, rather than chasing the next big flashy breakthrough.
