Gary Andrew Rhodes never expected his entrepreneurial path to lead to a mission that could save lives.
But it did—when his own grandmother lost her independence to a preventable disease: osteoporosis.
“It crept in silently,” Rhodes recalls. “Like it does for millions. You don’t see it until a fall or fracture changes everything.”
That moment became a turning point. The loneliness that often shadows entrepreneurship gave way to purpose. Rhodes was no longer building a company—he was igniting a movement.
Screen My Bones was born from a place of frustration, love, and resolve. “We’re not talking enough about bone and muscle health,” Rhodes says. “Everyone talks about obesity. But the real crisis? We are under-muscled and under-boned.”
His message is simple: bone and muscle health are the foundation of aging well. And while the decline may feel inevitable, Rhodes believes it’s not. “It’s just unspoken,” he says. “But we can change that.”
Through Screen My Bones, Rhodes brings together cutting-edge technologies like Echolight REMS—a radiation-free scanning tool—and Biodensity devices that help rebuild bone and muscle strength. But the real power lies in education and access.
“We all know someone who broke a hip. Someone who went from strong to struggling. And often, they just didn’t have the knowledge in time.”
Now, Rhodes is on a mission to change that. His focus? Collaboration.
“I don’t want to compete. I want to connect,” he says. “Doctors, entrepreneurs, scientists, trainers—we need to work together. Because this isn’t just a business opportunity. This is about saving lives.”
What began as a personal tragedy has evolved into a global call to action. Rhodes is urging the health world’s most influential voices to pay attention, speak up, and act.
“When your mission becomes bigger than you, you stop feeling lonely,” he says. “You start feeling driven.”
As Rhodes continues building bridges between science and society, he remains committed to one truth: strength isn’t just physical—it’s personal.
And this, he says, is just the beginning.
