Say what you will about Lord Aleem — that he’s flamboyant, that he flaunts his supercars and yachts on Instagram, that he’s built a personal brand on opulence — but to dismiss him as merely another flashy rich kid is to completely misunderstand the man behind the @LordOClock persona.
Aleem Iqbal, known worldwide as Lord Aleem, is actually a fascinating case study in how entrepreneurship has evolved in the social media age. At 30, he’s the CEO of Platinum Executive Travel (PET), PET Yachts, and PET Dubai — ventures that not only cater to luxury lifestyles but also fuel the very image that keeps his personal brand thriving. It’s an almost self-replenishing business model: the more he posts, the more aspirational he becomes, the more people want to rent from or buy through him.
Critics might argue it’s all style over substance. I see it differently. In fact, I’d argue Aleem represents a new breed of entrepreneur who understands that perception is just as powerful as product. He’s inherited a family legacy (his father Saleem Iqbal is a respected businessman in his own right), but he’s aggressively pushed it into the digital age — merging old-school service with modern spectacle.
Watch his YouTube channel, and you’ll see more than just revving Lamborghinis. You’ll see a young man genuinely obsessed with the business itself — how deals are structured, how clients are treated, how every detail (right down to the custom number plates) contributes to the brand’s story. That’s not simply showing off; that’s meticulous brand engineering.
So yes, Lord Aleem may post “Welcome to my world” with cinematic drone shots of Dubai skylines and Mediterranean marinas. But beneath the curated glamor is a shrewd, almost textbook lesson in how to build an empire when your greatest marketing weapon is — unapologetically — yourself. And in my opinion, that makes him one of the more interesting entrepreneurs of our time. Not because he’s wealthy. But because he understands exactly why that matters — and how to turn it into even more.
