For ambitious startup founders, the quest for capital often feels like a never ending uphill battle. It’s a lot of navigating complex pitch decks, endless paperwork, and the daunting prospect of ceding significant equity and control to venture capitalists.But what if there was a path less traveled, one that not only offered faster, more transparent capital but also future-proofed the business in the process?But the truth is, many associate "web3" with speculative assets or convoluted technology, and frankly, some of that skepticism is warranted due to past industry missteps in the space.
However, dismissing web3 entirely would be akin to ignoring the early days of the internet. But beyond the smoke screens, the smart money isn't just watching, it's actively investing. Giants like Sequoia Capital and Andreessen Horowitz (a16z) have made significant inroads into Web3. Visionaries like Elon Musk and Sam Altman have raised substantial capital for their projects while traditional financial behemoths like BlackRock are even holding substantial
Bitcoin, signaling a profound shift in how established players view digital assets and decentralized ecosystems.While others are still deciphering the latest AI algorithm, forward-thinking founders are recognizing that the real upside lies in building on this evolving digital frontier. Enter Incubater Capital, founded by Australian-based entrepreneurs Nathan Chen and Will Nicholson, both having experience in the web2 and web3 space. They have built a “new generation” venture capital model for startups with the Community Liquidity Offering (CLO) framework.
A CLO allows startup founders to access capital quickly (within weeks), transparently, and without the bureaucratic complexities of traditional fundraising. To the founders who do it right, the capital is more than just money, it rather cultivates a dedicated community around their product, mission and fosters increased engagement, organic awareness, and powerful word-of-mouth marketing. This community in essence becomes a powerful moat, providing recurring capital and a loyal user base that. This level of awareness (for free) make it hard for paid traditional advertising campaigns on Meta, Google, TikTok, YouTube or even Linkedin to replicate.Ultimately, the challenge for many web2 founders has been navigating this new terrain. The web3 space can appear opaque, with its own set of best practices and potential pitfalls.This is precisely where expert guidance becomes invaluable. Companies like Incubater Capital are emerging to bridge this gap, offering a transparent, trustworthy, and expert-led approach to help traditional startups launch Community Liquidity Offerings . Their mission is to demystify
Web3 funding, ensuring that launches are not only successful but also safe and attractive to the trading community – a crucial element often overlooked
